Where the Thinking Lives
Branding and Design Insights, from someone who’s actually done the work.
After four decades in this industry, you notice patterns. You see where businesses overcomplicate things. You see where small decisions create bigger problems later. And you also see how much easier everything becomes when the thinking is right from the start.
Sometimes I unpack that in a longer article. Sometimes it lands as a monthly reflection.
None of it comes from a framework or a course. It comes from actual projects — the good ones and the ones that taught me something the hard way.
The Rev Head Designer
The blog is where I write more openly about branding, structure and the business side of design.
Grounded observations from real projects and real conversations with business owners who are trying to build something properly.
If you’re the kind of person who likes to understand the why before you touch the how, you’ll probably find something useful here. And if you get to the point where you want to talk it through rather than just read about it, that’s what Work With Me is for.
Does Your Branding Actually Need a Redesign — Or Does It Need Clarity?
When things feel unclear, the instinct is to change them. But that urge to redesign isn’t solving the problem. It just makes you feel more frustrated.
Is Your Brand Actually On Brand? Here’s How to Tell.
Got a logo but not sure if your brand is actually consistent? Here’s a plain-English self-check — and what to do if it isn’t.
Brand Designer, Graphic Designer, Graphic Artist — Are They the Same?
Mostly, yes. And also, not quite. If you’ve ever tried to work out who to call for design help and come back more confused — you’re not alone.
DIY or Professional Designer — Do You Actually Have to Choose?
Do small businesses have to choose between DIY design and hiring a professional? No — and here’s why most people don’t realise there’s a third option.
Monthly Newsletter
Once a month, I share a short reflection on LinkedIn.
It’s less about teaching and more about noticing. The patterns. The conversations. The moments where something shifts.
If you prefer your Branding and Design Insights in smaller doses, you can subscribe there.
No hard sell, no content calendar dressed up as insight — just what’s actually been on my mind that month.