Where the Thinking Lives
Design doesn’t start on a screen. It starts underneath it.
After four decades in this industry, you notice patterns. You see where businesses overcomplicate things. You see where small decisions create bigger problems later. And you also see how much easier everything becomes when the thinking is right from the start.
Sometimes I unpack that in a longer article. Sometimes it lands as a monthly reflection.
The Rev Head Designer
The blog is where I write more openly about branding, structure and the business side of design.
Grounded observations from real projects and real conversations with business owners who are trying to build something properly.
Most Business Branding Doesn’t Need a Redesign
When things feel unclear, the instinct is to change them. But that urge to redesign isn’t solving the problem. It just makes you feel more frustrated.
Find Your Voice and Stand Out!
It’s like standing in front of a buffet with no idea where to start. Do you need a digital marketing campaign, a new logo or perhaps a new product launch.
Simply the 4 Ps of Marketing
The basic concept of marketing, is to put the right product in the right place at the right time, for the right price, so the right people see it.
Design terms to make you sound expert.
When you’re talking to a marketing person, graphic designer or printer, there are going to be times when you don’t have the right words.
Monthly Newsletter
Once a month, I share a short reflection on LinkedIn.
It’s less about teaching and more about noticing. The patterns. The conversations. The moments where something shifts.
If you prefer your insights in smaller doses, you can subscribe there.