Built on Real Experience
I’ve worked in the design industry for four decades. I trained in the trade and learned the fundamentals properly, long before everything became template-driven and automated.
Layout, hierarchy, production, scale and print aren’t abstract ideas to me. They’re the foundation of how I think.
When you’ve been around this long, you start to notice what actually holds up and what quietly falls apart. Trends come and go. Shortcuts look appealing. Structure is what makes design last.
And somewhere along the way, you start sharing what you’ve learned. The small adjustments that make things stronger. The thinking that saves time later.
I’ve never been precious about that knowledge. If it helps someone build better, I’ll say it.
Why I don’t Start with Design
I prefer to start with a conversation. I want to understand your business properly.
What matters to you. Where you’re heading. Why you started in the first place.
I’m a Graphic Artist, not Just a Designer
“Draw” sits in my logo deliberately.
I’m not just arranging layouts. I also illustrate. I create visual systems that feel like they belong to the business they represent.
And when I’m not doing it for a client, I’m usually still drawing.
And that part has always been there.
The Human Part
Outside of the studio, you’ll usually find me at a drag racing track. I own and drive a 950HP drag car as part of Therapy on Wheels, a project that grew from lived experience and a decision to channel that into something constructive for others.
That lived experience came first.
When I was diagnosed with breast cancer, my business didn’t pause. Clients still needed work delivered and decisions made. That period reshaped how I think about foundations, responsibility and what keeps a business steady when life becomes unpredictable.
It isn’t something I centre in every conversation, but it sits quietly behind how I work. Businesses are built by real people carrying real lives. I don’t forget that.