Is your Brand on Brand?20180512155846
Is your Brand on Brand?
Your Brand is your Personality. Your brand is more than just a logo, a tagline or arrangement of colours. Your brand is your message, your values and ...
Happy REbirthday to Me….20180329160111
Happy REbirthday to Me….
Today I turn 8 years old. You’re probably thinking that you’ve heard of people joking about being 21 again, or knocking a couple of years ...
Are you ready to Break out and become an Individual?20180316160304
Are you ready to Break out and become an Individual?
This morning I was chatting to someone about the branding of their fairly new business, and had to be totally honest when he showed me his business ca...
But you don’t LOOK like a car person!!??20180115160430
But you don’t LOOK like a car person!!??
I’m going to let you into a little secret. I like cars. I specifically like muscle cars that are loud, have shiny bits and are fast, but I have ...
Is it OK to Gender target your Marketing?20180114160613
Is it OK to Gender target your Marketing?
The short answer is ABSOLUTELY!!!! Don’t get me wrong, I am a very strong supporter of equality, but I’m also a realist. As a general rule...
Motorsport Marketing 101 – How to steal all the attention?20170814160828
Motorsport Marketing 101 – How to steal all the attention?
On the weekend I attended a Vintage Collectors Market and Car Show with a couple of friends, to show off my old drag racing car. Although it was only ...
Motorsport Marketing 101 – Do you really want to be Facebook friends with all your fans?20170807161000
Motorsport Marketing 101 – Do you really want to be Facebook friends with all your fans?
Whether you like it or not, being a racer means you have fans. Whether you’re an international celebrity or just a celebrity in your street, you...
The Email Unsubscribe Recipe20170803161133
The Email Unsubscribe Recipe
Do you get a lot of junk email? I’m not talking about the typical spam that most internet providers manage to sift out. Yes, gone are the days w...